Routine shampoo and conditioner on dark stone in warm sunlight

Routine Maintenance / Hair & skin care

Maintain
what matters.

Straightforward hair and skin care. Start with the shampoo.

Simple care. Part of your day.

The Routine collection

Your daily essentials.

Uncomplicated care for hair and skin. Build a routine that works for you.

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Our approach

Good care. Without the complication.

You take care of the things you value. Your hair and skin deserve a place in that routine, too.

01

Start with the essentials.

Shampoo, conditioner and day cream. Choose what works for your day.

02

Know what goes into it.

Find the full ingredient list on each product page. Clear information, so you can make your own choice.

03

Keep it straightforward.

Practical care, simple steps and a routine you can stick with.

The Routine collection

Better together.

The hair essentials, or your complete maintenance routine.

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A little clarity

Good questions. Straight answers.

Where should I start?

Start with the moisturising shampoo. Add conditioner for softer, more manageable hair, or choose the Core Hair Kit for both. Day cream completes your hair and skin routine.

What is in the shampoo?

The formula includes aloe leaf juice, cleansing agents, glycerin and Sodium PCA. You can read the full ingredient list on the shampoo page. It contains Sodium Coco-Sulfate and fragrance; it is not sulfate-free or fragrance-free.

Is this a hair-loss treatment?

No. Routine Maintenance is cosmetic hair and skin care. We do not claim that the shampoo prevents hair loss or regrows hair.

Can I use it after a hair transplant?

Follow your clinic’s aftercare instructions and ask them to review the full ingredient list before use. We have not established suitability for postoperative care.

Where can I find delivery and returns information?

See our shipping policy and refund policy. Your available delivery options and costs are shown at checkout.